1 in 10 couples say getting a mortgage made their sex life hell, so we created the ‘Big Turn-Off’. We shut down the Habito website on Valentine’s day and replaced the homepage with the Mortgage Kama Sutra. Because on Valentine’s Day, you should be looking for the G-spot, not a mortgage.

The campaign was featured in Campaign’s ‘Brilliant, bold and bizarre Valentine’s Day ideas’ article. Website visits increased by 140% and dwell time grew by 70%.

Getting a mortgage can feel like the lottery. You could get a sweet deal, or end up with a sour one.

What better way to emphasise this point with trick or treat flavoured sweets for Halloween. The sweets were handed out to commuters in major train stations across London.