Bloom & Wild wanted to highlight how cliché red roses were for Valentine’s day. They’re seen as a last-minute unthoughtful gift, so we were tasked with stopping this bad habit. 

Bloom & Wild stopped selling red roses that year for Valentine’s day, but was this enough? We needed people to stop searching and posting about them on this romantic day.

To combat this, we wanted to infiltrate social media trends within #redroses #roses and PPC